Alternating least squares optimal scaling : analysis of nonmetric data in marketing reserach
Year of publication: |
1980
|
---|---|
Authors: | Perreault jr., William D. ; Young, Forrest W. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 17.1980, 1, p. 1-13
|
Subject: | Marktforschung | Ökonometrik Schätzung |
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