Alternative marketing approaches for entrepreneurs

Contents: 1. Different times and realities: different thinking -- 2. Knowledge development of business entrepreneurship -- 3. Knowledge development of social entrepreneurship -- 4. Knowledge development of marketing -- 5. Knowledge development of leadership -- 6. Some methodological cornerstones -- 7. Entrepreneurial startups -- 8. Marketing being an independent business entrepreneur -- 9. Marketing being a business intrapreneur -- 10. Marketing being a social entrepreneur -- 11. Summary and conclusions -- References -- Index.