Alumni affinity credit cards: making the relationship work
Year of publication: |
1995
|
---|---|
Authors: | Worthington, Steve ; Horne, Suzanne |
Published in: |
International Journal of Bank Marketing. - MCB UP Ltd, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 13.1995, 5, p. 24-30
|
Publisher: |
MCB UP Ltd |
Subject: | Credit cards | Universities | United Kingdom |
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