Ambush marketing in Poland before the 2012 European Football Championship
Marcin Gębarowki
Year of publication: |
2013
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Authors: | Gębarowki, Marcin |
Published in: |
Journal of entrepreneurship, management and innovation : JEMI ; a quarterly journal of Nowy Sacz School of Business, National-Louis University. - Nowy Sa̜cz, ISSN 2299-7075, ZDB-ID 2765049-2. - Vol. 9.2013, 1, p. 157-172
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Subject: | sports marketing | sponsoring | ambush marketing | UEFA | EURO 2012 | Poland | football championship | Europa | Europe | Polen | Fußball | Football | Sportmarketing | Sports marketing | Sportveranstaltung | Sport event | Profisport | Professional sports | Guerilla-Marketing | Guerilla marketing | Großveranstaltung | Big event |
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