Ambush marketing in sports: an attack on sponsorship or innovative marketing?
Year of publication: |
2016
|
---|---|
Authors: | Nufer, Gerd |
Published in: |
Sport, Business and Management: An International Journal. - Emerald Group Publishing Limited, ISSN 2042-6798, ZDB-ID 2589607-6. - Vol. 6.2016, 4, p. 476-495
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Sport sponsorship | Olympics | Sporting events | Ambush marketing | Event marketing | Football World Cup |
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