American icons - lose their way - After decades of dominance, US powerbrands are starting to lose ground to overseas rivals
Year of publication: |
2005
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Authors: | Ritson, Mark |
Published in: |
Marketing : monthly magazine of the Institute of Marketing. - London, ISSN 0025-3650, ZDB-ID 4142858. - 2005 (31.03.), p. 19-22
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