American marketing in the European Union: standardization's uneven progress (1973-1993)
Year of publication: |
1995
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Authors: | Boddewyn, Jean J. ; Grosse, Robert |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 29.1995, 12, p. 23-42
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