Amplifiers : The Power of Motivational Leadership to Inspire and Influence

Online-Ressource (219 p)

Description based upon print version of record

Contents; About the author; Manifesto: it's not just talk; Part I: The Why; Chapter 1: Do we need leaders?; The leadership ladder; Key assumptions; Sceptics versus cynics; Making amplification work; Positive versus optimistic; The shift towards authenticity; Speak your truth - stand for something!; Chapter 2: Grey matter; Brain structure and behaviour; Part II: The how; Chapter 3: Motivation versus manipulation; The master manipulator; The intent to influence: seven guiding principles; Chapter 4: The essence of amplification; The three domains; Exploring the platforms; Triangles and circles

Chapter 5: Talking headsThe three golden rules; Four critical actions; The 12 techniques in focus; Part III: The what; Chapter 6: Speakership: the missing link; The battle for hearts and minds; The four departments of motivational speaking; The eight roles of speakership; Attention up; Presenter evolution; Chapter 7: Tongue fu! Noise versus signal; Six modes of communication; Applying the six modes of communication; Six capabilities for the modes of communication; Chapter 8: Memes: the essence of an idea; Full spectrum ideas; Unlocking your expertise: intellectual property snapshots

Chapter 9: Tuning in to leadershipThe nine notes you can play; Putting it all together; Chapter 10: The 15 questions; Making your message a priority; Positioning who you are and what you do; Knocking down barriers and subconscious objections; Switch the smart cookies on to your talk; Action and driving change; The importance of sequence; Part IV: The who; Chapter 11: Amplifiers in action; Cicero's regret; Henry V; Brother Bobby; Crazy Ones; Too often we are scared; Obama's hope; Eat, Pray, Love; Word up!; Ignite the pejorative; Words are magical; Blood sweat and tears; Final words; Index

Electronic reproduction; Available via World Wide Web

ECONIS - Online Catalogue of the ZBW