An adaptive utility approach for improved use of marketing models
Year of publication: |
1988
|
---|---|
Authors: | Fraser, Cynthia |
Other Persons: | Hite, Robert E. (contributor) |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 52.1988, 4, p. 96-103
|
Subject: | Marketingmanagement | Marketing management | Entscheidung | Decision |
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