An agent-based approach to strategic customer value management
| Year of publication: |
2011-08-19
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| Authors: | Novelli, Francesco ; Draisbach, Tobias |
| Institutions: | Fachbereich Rechts- und Wirtschaftswissenschaften, Technische Universität Darmstadt |
| Series: | |
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| Type of publication: | Book / Working Paper |
| Notes: | for complete metadata visit http://tubiblio.ulb.tu-darmstadt.de/52592/ Published in Proceedings of the 13th Pricing Conference (2011-08-19) |
| Source: |
Persistent link: https://www.econbiz.de/10009245614