An alternative view of relationship marketing: A framework for ethical analysis
Year of publication: |
1996
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Authors: | Takala, Tuomo ; Uusitalo, Outi |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 30.1996, 2, p. 45-60
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