An analysis of advertising and distribution effectiveness
Year of publication: |
1987
|
---|---|
Authors: | Brissimis, Sophocles N. ; Kioulafas, K. E. |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 28.1987, 2, p. 175-179
|
Subject: | Absatz | Werbung | Erfolg | Griechenland | Advertising | Theorie | Theory | Einkommensverteilung | Income distribution | Verteilungswirkung | Distributional effect |
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