An analysis of factors affecting fashion opinion leadership and fashion opinion seeking
Year of publication: |
2008
|
---|---|
Authors: | Goldsmith, Ronald E. ; Clark, Ronald A. |
Published in: |
Journal of Fashion Marketing and Management: An International Journal. - Emerald Group Publishing Limited, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 12.2008, 3, p. 308-322
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Motivation (psychology) | Consumer behaviour | Consumer research | Consumer psychology | Fashion | United States of America |
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