An analytical framework for evaluating the value of enhanced customisation : an integrated operations-marketing perspective
Year of publication: |
2011
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Authors: | Wong, Hartanto ; Eyers, Daniel |
Published in: |
International journal of production research. - London : Taylor & Francis, ISSN 0020-7543, ZDB-ID 160477-6. - Vol. 49.2011, 19/21 (1/1.10/11.), p. 5779-5800
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Subject: | Mass Customization | Mass customization | Produktionsplanung | Production planning | Marketingmanagement | Marketing management | Lagerhaltungsmodell | Inventory model | Theorie | Theory |
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