An analytical model of the relationship between product quality and advertising
Year of publication: |
16 November 2017
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Authors: | Chenavaz, Régis Y. ; Jasimuddin, Sajjad M. |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 263.2017, 1 (16.11.), p. 295-307
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Subject: | Dynamic advertising | Product quality | Advertising-quality relationship | Marketing-mix | Optimal control | Theorie | Theory | Werbung | Advertising | Produktqualität |
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