An apparel brand's channel strategy : the case of Oliver in Korea
Hyejeong Cho; Yanghun Lim; Sungmin Ryu
Year of publication: |
2009
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Authors: | Cho, Hyejeong ; Lim, Yanghun ; Ryu, Sungmin |
Published in: |
Journal of business case studies. - Littleton, Colo., ISSN 1555-3353, ZDB-ID 24421066. - Vol. 5.2009, 6, p. 13-22
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