An application of importance-performance analysis to university marketing
Year of publication: |
2010
|
---|---|
Authors: | Rauch, Dennis A. ; Nale, Robert D. ; Wathen, Samuel Adam ; Barr, Peter B. |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 3.2010, 1, p. 55-65
|
Subject: | Hochschule | Higher education institution | Betriebswirtschaftsstudium | Graduate business education | Lehrplan | Curriculum | Performance-Messung | Performance measurement | 1997-2005 |
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