An attribute-based perceptual mapping of different retail formats in India
Year of publication: |
2017
|
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Authors: | Yadav, Shalini ; Garg, S. K. |
Published in: |
International journal of business environment : IJBE. - [Olney, Bucks.] : Inderscience Enterprises Ltd., ISSN 1740-0589, ZDB-ID 2251468-5. - Vol. 9.2017, 1, p. 64-91
|
Subject: | discriminant analysis | kirana store | convenience store | hypermarket | supermarket | retailer attribute importance | Konsumentenverhalten | Consumer behaviour | Indien | India | Lebensmitteleinzelhandel | Food retailing | Einzelhandel | Retail trade | Betriebsform | Retail format |
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