An empirical examination of advertising as a signal of product quality
Year of publication: |
1998
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Authors: | Thomas, Louis ; Shane, Scott ; Weigelt, Keith |
Published in: |
Journal of Economic Behavior & Organization. - Elsevier, ISSN 0167-2681. - Vol. 37.1998, 4, p. 415-430
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Publisher: |
Elsevier |
Saved in:
Online Resource
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