An empirical investigation of perceived relational benefits and brand engagement in restaurant services
Year of publication: |
2017
|
---|---|
Authors: | Odoom, Raphael ; Boateng, Henry ; Asante, Bismark Omane |
Published in: |
International Journal of Contemporary Hospitality Management. - Emerald Publishing Limited, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 29.2017, 11, p. 2767-2784
|
Publisher: |
Emerald Publishing Limited |
Subject: | Brand management | Brand image | Hospitality | Restaurants | Brands | Brand engagement | Relationship marketing | Perceived relational benefits |
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