An Empirical Investigation of the Differential Effects of Personal, Historical, and Non-Nostalgic Advertising on Consumer Responses
Year of publication: |
2011
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Authors: | Muehling, Darrel ; Pascal, Vincent |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 40.2011, 2 (1.7.), p. 107-123
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