An Empirical Model of Advertising Dynamics
Year of publication: |
2005
|
---|---|
Authors: | Dubé, Jean-Pierre ; Hitsch, Günter ; Manchanda, Puneet |
Published in: |
Quantitative Marketing and Economics. - Springer, ISSN 1570-7156. - Vol. 3.2005, 2, p. 107-144
|
Publisher: |
Springer |
Subject: | advertising | dynamic oligopoly | Markov perfect equilibrium | pulsing |
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