An Empirical Study of Consumer Switching from Traditional to Electronic Channels: A Purchase-Decision Process Perspective
Year of publication: |
2004
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Authors: | Gupta, Alok ; Su, Bo-chiuan ; Walter, Zhiping |
Published in: |
International journal of electronic commerce : IJEC. - Armonk, NY : Sharpe, ISSN 1086-4415, ZDB-ID 14026600. - Vol. 8.2004, 3, p. 131
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