An empirical study of the antecedents and consequences of brand engagement
Year of publication: |
2015
|
---|---|
Authors: | Wong, Ho Yin ; Merrilees, Bill |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 33.2015, 4, p. 575-591
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Branding | Brand orientation | Brand engagement | Financial performance | Brand performance |
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