An empirical study on the Lanchester model of combat for competitive advertising decisions
Year of publication: |
2007
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---|---|
Authors: | Wang, Qinan ; Wu, Zhang |
Published in: |
European Journal of Operational Research. - Elsevier, ISSN 0377-2217. - Vol. 183.2007, 2, p. 871-881
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Publisher: |
Elsevier |
Saved in:
Online Resource
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