An Endorsement Selection Model for Sports Celebrities in China
Year of publication: |
2018
|
---|---|
Authors: | Hsu, Pi-Fang ; Hsu, Chia-Hui |
Published in: |
International Journal of Sociotechnology and Knowledge Development (IJSKD). - IGI Global, ISSN 1941-6261, ZDB-ID 2703770-8. - Vol. 10.2018, 2 (01.04.), p. 1-13
|
Publisher: |
IGI Global |
Subject: | Analytic Hierarchy Process (AHP) | Endorser | Modified Delphi Method | Selection Model | Sports Celebrity |
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