An evaluation of stakeholder relationship marketing in China
Year of publication: |
2006
|
---|---|
Authors: | Murphy, Brian ; Wang, Rongmei |
Published in: |
Asia Pacific Journal of Marketing and Logistics. - Emerald Group Publishing Limited, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 18.2006, 1, p. 7-18
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Relationship marketing | Stakeholder analysis | China | Business analysis |
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