An evaluation of typologies of marketplace strategic actions
Year of publication: |
2003
|
---|---|
Authors: | Pecotich, Anthony ; Purdie, Felicity J. ; Hattie, John |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 37.2003, 3/4, p. 498-529
|
Publisher: |
MCB UP Ltd |
Subject: | Strategic marketing | Executives | Perception | Classification | Australia | Strategy |
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