An ex-ante approach to brand capability valuation
Year of publication: |
2009
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Authors: | Ratnatunga, Janek ; Ewing, Michael T. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 62.2009, 3, p. 323-331
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