An Examination of Methods of Setting Advertising Budgets: Practice and the Literature
Year of publication: |
1993
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Authors: | Mitchell, Lionel A. |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 27.1993, 5, p. 5-21
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