An examination of the role of booking lead time in consumers’ reactions to online scarcity messages
Year of publication: |
2019
|
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Authors: | Song, Myungkeun ; Noone, Breffni M. ; Han, Rachel J. |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 77.2019, p. 483-491
|
Subject: | Scarcity messages | Booking lead time | Booking intentions | Perceived message credibility | Perceived sellout risk | Risiko | Risk | Verbraucher | Consumers | Durchlaufzeit | Lead time | Glaubwürdigkeit | Credibility |
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