An examination of the role of marketing culture in service quality
Year of publication: |
1997
|
---|---|
Authors: | Luk, Sherriff T.K. |
Published in: |
International Journal of Contemporary Hospitality Management. - MCB UP Ltd, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 9.1997, 1, p. 13-20
|
Publisher: |
MCB UP Ltd |
Subject: | Hong Kong | Marketing environment | Service quality | Tourism | Travel agents |
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