An exploration of seniors' relationships with prescription pharmaceutical brands
Year of publication: |
2013
|
---|---|
Authors: | Deshpande, Sameer ; Chreim, Samia ; Bello, Roberto ; Ross Evashkevich, Terry |
Published in: |
International Journal of Pharmaceutical and Healthcare Marketing. - Emerald Group Publishing Limited, ISSN 1750-6131, ZDB-ID 2280280-0. - Vol. 7.2013, 2, p. 142-159
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Elderly people | Brands | Medical prescriptions | Pharmaceutical products | Brand relationships | Canada | Seniors | Prescription pharmaceutical brands | Phenomenological approach | Pharmaceutical marketing |
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