An exploratory investigation of the elements of B2B brand image and its relationship to price premium
Year of publication: |
2010
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Authors: | Persson, Niklas |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 39.2010, 8, p. 1269-1277
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Subject: | Markenimage | Brand image | B-to-B-Marketing | Business-to-business marketing | Zahlungsbereitschaftsanalyse | Willingness to pay | Unternehmensnetzwerk | Business network |
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