An exploratory model of consumer brand extension behavior
by Kenneth Neil Thompson
| Year of publication: |
1988
|
|---|---|
| Authors: | Thompson, Kenneth N. |
| Extent: | 4 Mikrofiches |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Thesis: | Boulder, Colo., Univ. of Colorado, Diss., 1988 |
| Notes: | Mikrokopie e. Ms.: XVIII, 370 S. : graph. Darst. erschienen bei UMI, Ann Arbor |
| Source: |
Persistent link: https://www.econbiz.de/10004138903