An exploratory study of factors affecting credit card brand and category selection in India
Year of publication: |
2014
|
---|---|
Authors: | Ponnam, Abhilash ; Sahoo, Debajani ; Sarkar, Abhigyan ; Mohapatra, Surya Narayan |
Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 19.2014, 3, p. 221-233
|
Subject: | credit card usage factors in India | Indian banking system | PERMAP | multiple correspondence analysis | income-based credit card selection | bank category-based stereotyping | Kreditkarte | Credit card | Indien | India | Konsumentenverhalten | Consumer behaviour | Bank |
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