An exploratory study of influences on public opinion towards alcohol and tobacco sponsorship of sporting events
Year of publication: |
1999
|
---|---|
Authors: | McDaniel, Stephen R. ; Mason, Daniel S. |
Published in: |
Journal of Services Marketing. - MCB UP Ltd, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 13.1999, 6, p. 481-500
|
Publisher: |
MCB UP Ltd |
Subject: | Sponsorship | Sport | Ethics | Alcoholic drinks industry | Tobacco industry | Consumer attitudes |
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