An Extended Model for New Product Selection
Year of publication: |
1989
|
---|---|
Authors: | Maile, Carlton A. ; Bialik, Donna M. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 23.1989, 7, p. 53-59
|
Publisher: |
MCB UP Ltd |
Subject: | Models | Managers | Marketing | Selection |
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