An inductive learning approach to market segmentation based on customer profile-attributes
Year of publication: |
2009
|
---|---|
Authors: | Leung, Chi-hong |
Published in: |
Asian journal of marketing : the official journal of the Marketing Institute of Singapore. - [New York, NY] : Academic Journals, ISSN 1819-1924, ZDB-ID 2211924-3. - Vol. 3.2009, 3, p. 65-81
|
Subject: | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Lernprozess | Learning process | Spieltheorie | Game theory | USA | United States | Theorie | Theory |
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