An Influence of Advertising on Consumer-based Brand Loyalty : A Case Study on a Sports Shoe Brand in Bhopal India
Year of publication: |
2021
|
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Authors: | Bisen, Ayush ; Nuangjamnong, Chompu |
Publisher: |
[S.l.] : SSRN |
Subject: | Indien | India | Markenführung | Brand management | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Sportmarketing | Sports marketing |
Extent: | 1 Online-Ressource (11 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: AU-GSB e-Journal, Vol. 14 No. 1 (2021): AU-GSB e-Journal (June 2021), by Assumption University of Thailand Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 29, 2021 erstellt |
Classification: | M00 - Business Administration and Business Economics; Marketing; Accounting. General ; M30 - Marketing and Advertising. General ; M31 - Marketing ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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