An Inquiry into Successful Exporting
Year of publication: |
1991
|
---|---|
Authors: | Louter, Pieter J. ; Ouwerkerk, Cok ; Bakker, Ben A. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 25.1991, 6, p. 7-23
|
Publisher: |
MCB UP Ltd |
Subject: | Export | Marketing planning | The Netherlands | Strategy |
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