An integrative experiential learning project in the undergraduate branding course : creating a marketing department brochure
Year of publication: |
2010
|
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Authors: | Craciun, Georgiana ; Corrigan, Hope Bober |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 32.2010, 2, p. 116-127
|
Subject: | Markenführung | Brand management | Betriebswirtschaftsstudium | Graduate business education | Lehrplan | Curriculum | Studierende | Students | Marketing |
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