An international study of unisex and “same‐name” fragrance brands
Year of publication: |
1999
|
---|---|
Authors: | Markham, Scott ; Cangelosi, Joe |
Published in: |
Journal of Product & Brand Management. - MCB UP Ltd, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 8.1999, 5, p. 387-401
|
Publisher: |
MCB UP Ltd |
Subject: | Brands | Consumer behaviour | International marketing | Perfume | Image |
-
Saying no to the glow : when consumers avoid arrogant brands
Munichor, Nira, (2016)
-
Self‐congruity and product evaluation: a cross‐cultural study
Quester, Pascale G., (2000)
-
Charity affiliation as a determinant of product purchase decisions
Bennett, Roger, (2000)
- More ...
-
Preventive health care information and social media : consumer preferences
Cangelosi, Joe, (2021)
-
A needs assessment study of what health care consumers seek from social media and social networking
Cangelosi, Joe, (2018)
-
Cangelosi, Joe, (2022)
- More ...