An Investigation of Children's Ability to Identify Sponsors and Understand Sponsorship Intentions
Year of publication: |
2012
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Authors: | Grohs, Reinhard ; Wagner, Udo ; Steiner, Regina |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 29.2012, 11, p. 907-918
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