An investigation of the new generic consumer
Year of publication: |
2007
|
---|---|
Authors: | Herstein, Ram ; Tifferet, Sigal |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 24.2007, 3, p. 133-141
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Generics | Brands | Consumer behaviour | Israel |
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