An investigation of the persuasive effects of firm-consumer communication dyads using Facebook
Year of publication: |
2015
|
---|---|
Authors: | Atwood, Morgan ; Morosan, Cristian |
Other Persons: | John Bowen, Dr Seyhmus Baloglu, Dr (ed.) |
Published in: |
Worldwide Hospitality and Tourism Themes. - Emerald Group Publishing Limited, ISSN 1755-4225, ZDB-ID 2501283-6. - Vol. 7.2015, 3, p. 295-313
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Tourism | Hotel industry | Consumer behaviour | Social media | Persuasion | Elaboration likelihood model |
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