An investigation the main internal brand crisis antecedents
Year of publication: |
2019
|
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Authors: | Dong Bich Ngoc ; Tuan Phong Nham ; Nguyen Tuyet-Mai |
Published in: |
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas. - Vilnius : [Verlag nicht ermittelbar], ISSN 1822-4202, ZDB-ID 2404327-8. - Vol. 20.2019, p. 234-247
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Subject: | brand crisis antecedents | brand crisis cause | brand crisis drivers | crisis prevention | performance-related crisis | value-related crisis | internal perspective approach | Finanzkrise | Financial crisis | Markenartikel | Brand | Markenimage | Brand image | Markenführung | Brand management | Krisenmanagement | Crisis management | Wirtschaftskrise | Economic crisis |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3846/btp.2019.23 [DOI] hdl:10419/247976 [Handle] |
Classification: | M0 - Business Administration and Business Economics; Marketing; Accounting. General |
Source: | ECONIS - Online Catalogue of the ZBW |
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An investigation the main internal brand crisis antecedents
(2019)
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Porto, Rafael, (2021)
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Book, Betsy, (2014)
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Dong Bich Ngoc, (2020)
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Dong Bich Ngoc, (2017)
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Brand crisis response strategies : a typologies continuum
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