An Overview of the Public Relations Function.

Cover -- An Overview of the Public Relations Function -- Contents -- List of Figures -- List of Tables -- Preface -- Acknowledgments -- Part 1 Mastering the Principles -- Chapter 1 Why Do Public Relations? -- Chapter 2 What Is Public Relations? -- Chapter 3 Models of Public Relations and Its Subfunctions -- Chapter 4 The Management Function of Public Relations -- Part 2 Organizations and Processes -- Chapter 5 Organizational Factors, Culture, Character, and Structure -- Chapter 6 How Public Relations Contributes to Organizational Effectiveness -- Chapter 7 Managing Stakeholders and Publics -- Chapter 8 Public Relations Research -- Chapter 9 The Public Relations Process-"RACE". -- Part 3 Advanced Practices in Public Relations Management -- Chapter 10 Issues Management and Sectors of the Public Relations Industry -- Chapter 11 Ethics, Counseling Roles, Leadership, and Moral Analyses -- Chapter 12 Organizational Effectiveness: Excellence in Public Relations Management -- Notes -- References -- About the Authors -- Index -- Ad Page -- Back Cover.