Analyse viraler Kampagnen am Beispiel der ALS Ice Bucket Challenge
Year of publication: |
Dezember 2015
|
---|---|
Authors: | Wagener, Andreas ; Thoma, Kristin |
Published in: |
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung. - Hamburg : New-Business-Verl., ISSN 1436-798X, ZDB-ID 1473197-6. - Vol. 61.2015, 4, p. 29-33
|
Subject: | ALS Ice Bucket Challenge | Facebook | Influencer | Social Media | virales Marketing |
-
Valsesia, Francesca, (2022)
-
AlRabiah, Sara, (2022)
-
Influencer marketing effectiveness
Leung, Fine F., (2022)
- More ...
-
Double Bertrand tax competition: a fiscal game with governments acting as middlemen
Wagener, Andreas, (1999)
-
Hardeweg, Bernd, (2010)
-
Wagener, Andreas, (2011)
- More ...