Analyses of US and Japanese Management Processes Associated With New Product Success and Failure in High and Low Familiarity Markets
Year of publication: |
1998
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Authors: | Souder, William E. ; Song, X.Michael |
Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 15.1998, 3, p. 208-223
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